Thank you for your interest in becoming part of the team at Legrand!

GENERAL PURPOSE

Legrand AVhas an exciting opportunity for aMarketing Coordinator - Digital,to join theLegrand AV CX Team. The successful candidate supports the Digital Marketing efforts on LegrandAV.com by executing a variety of tasks in our website CMS, regularly updating online marketing assets. This person audits marketing content according to the best practices in SEO, tracks campaign success, updates a content calendar, assists in email delivery & automation, updates analytics reports and handles general digital marketing activities. This individual reports to the Marketing Technology Manager and works on a distributed team. This position reports into Eden Prairie, MN location.

DUTIES AND ACCOUNTABILITIES-

• Executes day-to-day Sitecore activities such as page creation and maintenance, on-page SEO, and content updates.
• Supports the needs of the Digital organization as they pertain to Legrandav.com, prioritizing and executing activities for multiple projects and campaigns.
• Assists in email delivery, automation, and list management in current ESP.
• Audits marketing landing pages according to best practices in SEO and mobile.
• Updates and uses the digital marketing content calendar to assist in content creation and reporting.
• Uses reporting tools to evaluate campaign performance and offer insights.
• Maintains a dashboard of digital KPIs for the team.
• Regularly provides recommendations on website improvements and self-service enhancements.
• Works with the content optimization team and digital specialist on projects as needed.
• Works with creative team on content creation
• Assists in gathering empathy for projects as needed.
• Acts as an antenna for the organization on new technology in digital marketing, online customer behavior, and changes in the competitive landscape.

JOB REQUIREMENTS

Essential Knowledge, Skills and Abilities Required:

• Understands the concepts of digital marketing, content creation, brand, customer targeting, and customer experience
• Highly organized and detail-oriented
• Adaptive to working in a fast-paced, dynamic environment
• Has a desire to understand the customer journey and digital touchpoints
• Wants to get better and grow in their digital marketing acumen
• Has a general understanding of website analytics and data analysis

Minimum Education and Experience Required:

• Bachelor's degreein Marketing, Communications, Journalism or Technology
• 1-3 years in a Marketing, technology, or related field or academic equivalent

Preferred Qualifications:

• Experience in B2B marketing
• Hands-on experience with key digital media disciplines/tools, such as: brand website development, email marketing, automation, SEO, analytics, and customer journey
• Experience with basic HTML, SAP, Sitecore, Google Analytics, Pardot, and/or Salesforce
• Understands the importance of measuring performance and customer satisfaction
• Is curious and willing to take new approaches
• Time and project management skills with the ability set and shift priorities
• Excellent communication and presentation skills

WORKING CONDITIONS/PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard
• General office environment
• Long-distance or air travel as needed - not to exceed5% travel

If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply!

Legrand is an equal employment opportunity employer.

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