Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of specialty printing equipment including the Bravo-Series CD/DVD/BD duplicators, LX-Series Color Label Printers, AP-Series Label Applicators, LP130 laser Marking System and CX1200 Color Label Press and FX1200 Digital Finishing System.

Primera distributes its products in more than 222 countries with service and support for North America, Latin America and South America from Plymouth, Minnesota. EMEA customers are serviced and supported from Wiesbaden, Germany through Primera Europe. Primera Asia Pacific, located in Hong Kong, serves customers in Asia Pacific.

Primera's mission is to produce technologically superior products that offer a high degree of customer satisfaction and value while conducting business affairs with unparalleled integrity, courtesy and professionalism.