SUMMARY

The Digital Marketing Specialist for Bigos is a creative and analytical professional tasked with consistently implementing our digital marketing efforts to enhance our online presence. This individual will be responsible for designing and executing email marketing campaigns, as well as managing digital ad placements across a variety of platforms, while ensuring accuracy and budget efficiency. A crucial part of their role involves the optimization and regular updating of our property websites. The Digital Marketing Specialist will also contribute to our social media efforts by maintaining our company blog and participating in social media content generation and scheduling. Reporting on key metrics such as website traffic, lead cost, and email marketing effectiveness will be required for data-driven strategy adjustments. Supports our employee-first culture and exemplifies our core values of relationships, development, quality, and responsibility.

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

ESSENTIAL JOB DUTIES

Email Marketing

• Develop and execute innovative email marketing strategies to engage residents and prospects
• Create compelling email content that aligns with our brand and drives conversions
• Analyze campaign performance and adjust strategies accordingly

Digital Advertising

• Oversees ILS, PPC, and Paid Social campaigns including planning, implementation, monitoring, optimization, analysis, and reporting
• Manages integration between the company's Content Management System and paid advertising websites
• Maintains and manages all lead tracking information for all advertising channels, including email addresses and phone numbers
• Works closely with Marketing Managers and Operations to ensure ad budgets are on track and efficient

Content Creation and Promotion

• Craft engaging blog articles that resonate with our target audience and promote our community lifestyle
• Collaborate with team members to amplify content reach via social media platforms
• Participate in brainstorming sessions for content ideas and work with marketing team to maintain a content calendar to ensure consistent engagement

Website Management

• Lead the optimization and routine maintenance of property websites to enhance user experience
• Coordinate SEO efforts to improve organic search visibility and rankings
• Address support tickets and participate in regular website audits
• Update content regularly, including but not limited to leasing specials, widgets, new features, interactive maps, etc.

Online Reputation Management

• Serve as an assistant for Reputation.com tools, monitoring and soliciting review responses from Operations
• Engage in proactive measures to maintain a positive online presence for our properties

Analytics & Reporting

• Monitor and report on website traffic, social media metrics, email campaign results, reputation efforts, and other marketing data as needed
• Utilize analytics tools to drive insights and make data-driven decisions

Additional Marketing

• Attend and participate in company events periodically, such as open houses, leasing seminars, etc.
• Other marketing related duties as assigned

QUALIFICATIONS

Education and Experience:

• Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred
• 2+ years of experience in digital marketing or related field. Multi-family housing or hospitality industry experience preferred
• Highly creative with experience identifying target audiences and creating digital campaigns that aim to motivate, inform, and educate
• Prior experience managing and leading email marketing, SEO/SEM, and social media
• Yardi SiteManager experience highly preferred
• Canva experience preferred

Skills and Abilities:

• Fluent in English and skilled in oral and written communication
• Ability to use tact, diplomacy, and a clear, courteous manner when dealing with co-workers and the public
• Decision-making, problem-solving, and time management skills
• Ability to handle multiple projects or tasks simultaneously with self-direction
• Well versed in marketing best practices and trends within the multi-family housing industry
• Knowledge of marketing software, creation of content management, and marketing analytics tools

Physical Demands:

Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 20 pounds; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone. Must be able to quickly and easily navigate the property/building as required to meet the job functions, including climbing stairs and walking the hallways and common areas.

Personal Protective Equipment: None

Work Environment: Office working conditions, hybrid work model