National Choice Bakery was founded in 1990 as Twin City Bagel, Inc. Initially, the focus was on providing the local trade with fresh bagels on a daily basis. Shimon Harosh and Michel Rouache were committed to making a premium quality product, using traditional methods to create an artisan product.

News of the quality orientation of National Choice Bakery grew and quickly spread throughout the industry. As a result of the strong dedication to high quality, outstanding service and competitive pricing, National Choice Bakery established strong supply partnerships with many of the major branded marketing companies that are the mainstay of the bagel industry today. We are pleased that the vast majority of our partners have been working with NCB for ten years or longer, in a strategic partnership focused on growth!